How Ecommerce Saved the Patagonia of Period Products, Lundapads

NOTE: The Lunapads name has changed to Period Aisle, but the company is the same. 

Today we interview Suzanne Siemens, the co-founder of Lunapads.

Suzanne a trained CPA and graduate from the Sauder School of Business.

In 2000, she left her corporate career to join forces with Madeleine Shaw to co-found Lunapads, a socially innovative company that specializes in manufacturing healthy and sustainable alternatives to disposable feminine hygiene products and selling them online at lunapasds.com since 1998! In 2017, Suzanne and Madeleine received Ernst & Young’s Entrepreneur of the Year Award for Social Entrepreneurship for their business success and leadership in providing menstrual products to girls and women globally and locally.

She has a very unique story in that Lunapads was founded at the same time the Internet began to take off. She was not able to simply “Google it” when she came across questions about her business like all of us can do today.

As the Internet grew in popularity, it saved her company. Selling B2C on the Internet became much more profitable than selling B2B to retailers.

Today Lunapads is a global ecommerce company, supporting people across the world that has a wealth of knowledge from their 20-year business history.

In this episode you will hear the following:

  1. How small companies sold products before the Internet
  2. How one company pivoted TO the Internet
  3. Why having extra capital is crucial to running a company
  4. The importance of knowing your specific target customer
  5. Why you should always listen to your outliers
  6. What advertising platforms work best for Lunapads
  7. Why you should claim (or reclaim) your brand on Amazon

Suzanne gives us so much knowledge, it’s hard to pick it all up at one time. You will for sure leave with a better understanding of business and how to sustain & adapt to an ever-changing world.

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