Personalized Outreach at Scale with Dan Englander (#66)

Building It Online Podcast
Personalized Outreach at Scale with Dan Englander (#66)
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We work with our clients to help them keep the pipeline full by actually building relationships between them and their future clients. Rather than attempting to oversell people, we try and figure out who will naturally be talking to our clients and build on that natural connection.”  Dan Englander

In this episode, Brice and Mike chat with Dan Englander. Dan is the founder and CEO of Sales Schema: a sales agency dedicated to helping marketing agencies flourish. 

In this episode, Brice and Mike chat with Dan Englander. Dan is the founder and CEO of Sales Schema: a sales agency dedicated to helping marketing agencies flourish. 

Dan shares about his background and how he got interested in building his own agency.

From his start in business, Dan felt compelled to help agencies find commonalities with the decision-makers they were targeting rather than simply trying to close a sale. Dan calls this personalized outreach.

Brice and Mike also chat with Dan about the future of digital agencies. Dan predicts that companies will continue to shift to outsourcing much of their work rather than keeping everything in-house.

Be sure to tune into this episode to learn some great insights on personalized outreach for business. Check out the show notes below to follow along.

SHOW NOTES

  • Introduction to Dan and how he got into the business world   (0:55)
  • What business looks like today compared to the startup days   (3:34)
  • The mindset needed for transitioning from skilled worker to business owner   (7:34)
  • Dan’s day to day routines within current role in the business   (12:01)
  • How an agency can go about building an effective sales process   (14:04)
  • The future of digital advertising agencies and the transition toward more outsourcing   (20:25)

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Episode 66