How to Set Business Goals

If you’re like us, you’ve probably found that most things you do in business bleed over into your personal life. Challenges, lessons, goals, and more. 

Today, we’re talking about the importance of a clearly defined “north star” – what’s your big goal that you can focus everything around?

We’ve seen this in so many companies now: too many missions, too many goals. In the end, you can’t get things done, and when you do, it’s not done as well as it could be if you had a singular mission.

It’s not uncommon to work hard, for a long time, to get the opportunities you’re looking for. Very quickly, however, the tables turn and you now have to be the one saying no, and turning down an opportunity.

Some of the big takeaways of this episode are here: 

  1. “If I say no to this, there is something else around the corner”
  2. Be very intentional in how you build your business by being selective of opportunities you accept
  3. Reduce the number of things you’re doing so you can do fewer things better and work on projects you really want to

We spoke today of the book Essentialism, which is very relevant to this discussion. Here’s a link.

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Episode 55