This is really an episode about communication. If you’re not keeping in touch with your clients beyond the raw data reporting, how can they know that you really care about them?
Often, making sure they know you care is going to be more valuable than any number.
So today, we’re talking about how to be clear, effective, honest, and proactive with clients in a way that will have them trust you, respecting you, and continuing to work with you because they value you.
Some of the big takeaways of this episode are here:
- The first month is important. Make enough calls that they know you’re responsive and you’re getting a clear idea of what metrics/goals matter to them.
- Sometimes results might be less important than just knowing that someone cares about the account.
- Set clear expectations of what the next X days will look like. “Under-promise and over-deliver”
- Be good at delivering the actual numbers. Accurate reporting is so important!